It wasn’t long after my twins were born that I was inspired to create a product that I longed for as a parent but couldn't find. Frustrated by a popular children’s Christmas tradition that didn’t align with my parenting values, I decided to create a new toy option — one that would inspire good values, mindfulness, and empathy in my kids — all year long.
I wanted to design a play experience that would enable early childhood learning of vital core values such as kindness, gratitude, self-esteem, authenticity, and mindfulness. I also wanted that play experience to be fun, shareable, memorable, and lasting. A form of play that would spark meaningful conversations and foster loving connection.